Guidelines

General Guidelines

Advert Family allows users to contribute different kinds of content, including reviews, photos, videos, events, votes, tips, direct messages, and more. Please read the guidelines below for specific types of content that you might contribute to the site.

  1. Inappropriate content: Colorful language and imagery is fine, but there is no need for threats, harassment, lewdness, hate speech, and other displays of bigotry.
  2. Conflicts of interest: Your contributions should be unbiased and objective.
  3. Relevance: Please make sure your contributions are relevant and appropriate to the forum. For example, reviews aren’t the place for rants about a business’s employment practices, political ideologies, extraordinary circumstances, or other matters that don’t address the core of the consumer experience.
  4. Privacy: Don’t publicize other people’s private information. Please don’t post close-up photos or videos of other patrons without their permission, and please don’t post other people’s full names unless you’re referring to service providers who are commonly identified by or commonly share their own full names.
  5. Intellectual property: Don’t swipe content from other sites or users. You’re a smart cookie, so write your own reviews and take your own photos and videos, please!

Additional Guidelines

Review Guidelines

The best reviews are passionate and personal. They offer a rich narrative, a wealth of detail, and a helpful tip or two for other consumers. Here are some additional thoughts for conscientious reviewers.

  1. Personal experience: We want to hear about your firsthand consumer experience, not what you heard from your co-worker or significant other. Try to tell your own story without resorting to broad generalizations and conclusion allegations.
  2. Accuracy: Make sure your review is factually correct. Feel free to air your opinions, but don’t exaggerate or misrepresent your experience. We don’t take sides when it comes to factual disputes, so we expect you to stand behind your review.
  3. Review updates: Review updates should reflect a new experience or interaction with the business. Don’t tell the same old story you’ve already told. If you’d like to add new insight to an old experience, just edit your review instead of creating a new update.

Photo and Video Guidelines

Business photos and videos should be broadly relevant to the business and reflect the typical consumer experience (e.g., what the business looks like, what the business offers, etc.).

If you post a photo or video that showcases a more unique personal experience with a business (e.g., your smiling group of friends at the bar, the fly in your soup), we may remove it from the photo gallery for the business, but it still may appear alongside your review if you write one about the business.

Ask the Community

We know that being able to ask and answer questions from the community about a business is extremely valuable, but as they say, with great power comes great responsibility. Here are some things to think about when interacting with other users via questions and answers.

  1. Be helpful: A lot of people will benefit from your questions and answers, so stick to questions that are also relevant to others, don’t ask loaded questions or make presumptions, and keep the tone civil and non-argumentative. A little humor is fine, but if you really don’t have anything meaningful to add, best not to say anything at all.
  2. Be specific: Although broad questions and generic answers may get a large response, they might not provide quality information you’re looking for. By adding more context and details into your questions/answers you’ll get more focused information and meaningful conversation. Also, keep your questions limited to the business at hand. Topics like “what is the best restaurant in town” are best discussed in Talk.
  3. Be clear: If your question isn’t easy to understand, it is less likely to receive any answers. Ensure your questions have as much detail as possible to get the best possible answers.
  4. Avoid: Answering a question with another question; this detracts from the original question and isn’t very helpful.

User Profile Guidelines

Don’t be shy — use your account profile to let people know who you are and what makes you tick. Users want to read reviews from people they know and trust (not those with profiles that are empty or laced with inappropriate content).

Messaging Guidelines

Advert Family has a handy messaging feature to keep you connected with your fellow Advert Family members. First off, please don’t use this feature to harass other users or send other inappropriate content. Second, user accounts are for personal, non-commercial use only. Business owners should message reviewers using their free Business Owners Account. In order to do so, we ask that they upload a clear photo of themselves to help personalize their message.

Event Guidelines

Heard about a great event in the neighborhood? Great! Post it to the Events tab on Advert Family. Please don’t use Events to post your recurring promotional announcements and sales. We also like to keep the content fresh, so please don’t post events more than 6 months in advance.

Business Owner Guidelines

Business owners should be getting in on the act, too. Some words of wisdom:

  1. From the Business: You can use the “business description section” to tell people a little something special about your business. Please keep it relevant: don’t use this feature to attack your competitors, reviewers, or Advert Family, and don’t use it to seed keywords or post special offers or promotions — we’ll remove them if we see them.
  2. Public Comments: Direct messaging is often the best way to resolve a dispute with an unhappy customer, but business owners can also address issues publicly by posting a public comment. As with direct messaging, we ask that business owners upload a clear photo of themselves to help personalize their message. Don’t use public comments to launch personal attacks, advertise, or offer an incentive to change a review.
  3. Video and Photos: Videos are a great way for advertisers to promote themselves on Advert Family. Be as creative as you can, but please keep it clean. We’re not big fans of imagery showing violence, drug use, nudity, near nudity, or suggestive acts. Also, please don’t use your video to disparage other businesses, users, or Advert Family; request or solicit reviews from users; or respond to user reviews.

DISCLAIMERS AND LIMITATIONS OF LIABILITY

PLEASE READ THIS SECTION CAREFULLY SINCE IT LIMITS THE LIABILITY OF THE ADVERT FAMILY ENTITIES TO YOU. EACH OF THE SUBSECTIONS BELOW ONLY APPLIES UP TO THE MAXIMUM EXTENT PERMITTED UNDER APPLICABLE LAW. NOTHING HEREIN IS INTENDED TO LIMIT ANY RIGHTS YOU MAY HAVE WHICH MAY NOT BE LAWFULLY LIMITED. IF YOU ARE UNSURE ABOUT THIS OR ANY OTHER SECTION OF THESE TERMS, PLEASE CONSULT WITH A LEGAL PROFESSIONAL PRIOR TO ACCESSING OR USING THE SITE. BY ACCESSING OR USING THE SITE, YOU REPRESENT THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO THESE TERMS, INCLUDING THIS SECTION. YOU ARE GIVING UP SUBSTANTIAL LEGAL RIGHTS BY AGREEING TO THESE TERMS.

  1. The site is made available to you on an “as is”, “with all faults” and “as available” basis, with the express understanding that the advert family entities may not monitor, control, or vet user content. As such, your use of the site is at your own discretion and risk. The advert family entities make no claims or promises about the quality, accuracy, or reliability of the site, its safety or security, or the site content. accordingly, the advert family entities are not liable to you for any loss or damage that might arise, for example, from the site’s inoperability, unavailability or security vulnerabilities or from your reliance on the quality, accuracy, or reliability of the business listings, ratings, reviews (including their content, order, and display), or metrics found on, used on, or made available through the site.
  2. The advert family entities make no claims or promises with respect to any third party, such as the businesses or advertisers listed on the site or the site’s users. Accordingly, the advert family entities are not liable to you for any loss or damage that might arise from their actions or omissions, including, for example, if another user or business misuses your content, identity or personal information, or if you have a negative experience with one of the businesses or advertisers listed or featured on the site. Your purchase and use of products or services offered by third parties through the site is at your own discretion and risk.
  3. The advert family entities expressly disclaim all warranties, whether express or implied, including warranties as to the products or services offered by businesses listed on the site, and implied warranties of merchantability, fitness for a particular purpose, and non-infringement. No oral or written information or advice provided to you by a representative of one of the advert family entities shall create a representation or warranty.
  4. Your sole and exclusive right and remedy in case of dissatisfaction with the site, related services, or any other grievance shall be your termination and discontinuation of access to, or use of the site.
  5. The advert family entities’ maximum aggregate liability to you for losses or damages that you suffer in connection with the site or these terms is limited to the greater of (i) the amount paid, if any, by you to the advert family entities in connection with the site in the 12 months prior to the action giving rise to liability, or (ii) $100.
  6. The advert family entities disclaim liability for any (i) indirect, special, incidental, punitive, exemplary, reliance, or consequential damages, (ii) loss of profits, (iii) business interruption, (iv) reputational harm, or (v) loss of information or data.

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